Sonia Marin Tomas

Develop business plan to position a new ultrasound (Vscan) & EGC product line in the European primary care market -Define and lead go-to-market strategy (promotion, pricing, channel penetration, service). Develop business opportunities & new alliances (deploy dealer network) -Coordinate launch initiatives (congresses, events) & align marketing communications. Design educational plan for sales (WebCast) & dealers -Introduce product to Key Opinion Leaders and develop clinical collab

Led downstream marketing for the Invasive Cardiology business of $X M sales in EMEA -Drove marketing efforts to position cardiology and electrophysiology products, analized marketing segments, integrated trade-show strategies (PCR, EuroPace, CardioStim), developed promotional tools and customized local strategies to consolidate growth -Led Medical Advisory Board, User Meetings and strengthened luminary relationships through clinical studies (Electrophysiology) -Created local promot

Led the marketing dpt. of the Cardiology Business of Xm€ revenue in Spain -Developed business plan and marketing strategies to increase sales by 21% -Drove market intelligence to identify new business opportunities & increase market share of cardiovascular products from 40% to 45% -Built customer relationship with Interventional Cardiologist to strengthen company image -Supported sales force through product training and liaison with customers -Implemented budgeting, sales forecast

Designed strategy of the Customer Relationship Management Competence Center Portal. This portal compiled the eMarketing initiatives of Janssen-Cilag (Europe), contributing to revenue growth & costs savings

Provided leadership in several projects implementing Customer Relationship Management strategies to develop new business models, which increased sales by 10m€ -Led the Process Management team of 4 in Spain and Portugal -Assessed leading Spanish telecoms operator in developing the business model of new products for marketing increasing revenues by 21% -Conducted release management of new billing & customer functionalities, which raised customer satisfaction by 33% -Improved communication in Germany be