Steve McManus

I provide technology commercialization, technology scouting, and business development services for companies with proprietary technologies and/or companies that are seeking to acquire new technologies. I work well with European companies and I am particularly interested in working with or representing European companies.

Responsible for increasing sales of Unisyn's proprietary ultrasound test equipment, probe repair services, refurbished imaging equipment, and field service offerings in a 5-state territory by pursuing new business with large hospitals, integrated health networks and independent service organizations. Won major accounts from low-cost competitors by providing superior customer service and by communicating Unisyn's added value in improving clinical performance and reducing life-cycle costs.

Responsible for developing new markets and applications for Curv Composites - novel, self-reinforced thermoplastic composite materials with unique properties. Set pricing for North American markets and participated in R&D planning. Also developed partnerships with material processors and independent sales representatives to accelerate market development. * Developed over $3 million/year in new business in sporting goods and body armor applications with Nike, Bauer Hockey, and BAE Systems.

Worked with NC State University's Technology Commercialization program to lead a group of university researchers in assessing the commercial potential of a novel coating technology with a wide range of potential applications. Screened dozens of potential applications and selected three to pursue - drug-eluting stents, microarrays for laboratory testing, and antifouling marine coatings. Presented the business case to venture capital investors, generating interest and followup meetings.

Performed market research, product management, marketing, and business development functions for products utilizing Lord's magnetorheological fluid technology. Managed sales and marketing for the Tactile Feedback Device (TFD) product line. Initiated product development programs with the leading manufacturers in three market segments, positioning the TFD product line for its current dominant market position, with over 1/2 million devices sold.

Leader and primary client contact for project teams developing MACT air pollution standards for the Magnetic Tape, Metal Can, Pharmaceuticals, and Pulp & Paper industries for the U.S. EPA. Managed two individuals.

Technology Commercialization Enterpreneurship Information Technology