TIZIANA VILLA KELLER

Marketing & Communication Lead for Accenture Hub Geneva & Ticino; managing the Alumni Program for Switzerland (except Basel)

The International Music Documentary Festival is the largest festival in the world devoted to musical documentary, present in several countries around the world and sponsored by Fortune 500 companies. Fusion between Music and Film with cult documentaries all genres and meeting point for a very diversified audience. New local and international music documentaries celebrated with live concerts and local bands after the screenings. Innovative use of new media and social media integration.

Marketing strategy consultant for the launch of new products and events on the Swiss market. Competitive analysis and brand positioning including all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contribute to increasing sales and achieving a sustainable competitive advantage.

Skin Concept is pioneer for innovative skin care products. All brands are developed and produced in Switzerland by the sister company Medena AG, leading Swiss specialist for high quality pharmaceutical, cosmetics and medical devices since 50 years. This role is responsible for the international distribution and sales strategy and management; establishing and supervising international network of distributors and agents; developing global portfolio strategy and action plan per country

Direct report of the Chairman of the Board and CEO. Responsible for all current and future retail outlets: - Corporate and non corporate product assortment; - Service and quality standards; - Merchandising and promotions; - Sales targets and objectives; - Internet and web retail services; - Special marketing programs. Managing the implementation of new stores including: - Market study and feasability; - Preparation of new tenders and offers; - Logistic preparations; - Appointment of store manag

-Assess and define client’s brand positioning and communication strategy and create critical advertising materials.

Marketing manager (voluntary work, part-time) - Define the marketing strategy and create critical communication materials for nonprofits to help them establish credibility with funders, increase community outreach, and ultimately improve the effectiveness of an organization tackling society’s most pressing issues. (e.g. brand strategy for "A Window Between Worlds") - Working closely with a team of selected, highly-skilled professionals.

-Certificates in E-Marketing (see section:„Professional Development“) -Improved English language skills -Voluntary work for TAPROOT FOUNDATION

Marketing Department - Reported to the Marketing Head and Executive Team. Led, developed and launched several new products for various brands including Marlboro; Managed all marketing activities and ATL/BTL initiatives for L&M, the #2 global brand in the world.

Marketing Department International Passenger Traffic (2002 – 2003) Led the financial and marketing team for the business plan of the International joint-venture “Cisalpino 2” between SBB and Italian National Railways Trenitalia (Investment volume around $30 million)

Marketing Department Domestic Passenger Traffic Developed marketing for the youngest target audience (6 - 16 years old; budget responsibility for $1.5 million, 20% of marketing budget) and provided leadership and input to regional marketing activities on the Swiss North-South axes.

Digital leadership Digital transformation SEO, SEA Growth Strategies Platform economy Content management

Business Administration, Marketing, Italian, English, German and French

Strategic Marketing Management International Marketing Management