Tanja Markovic
Angestellt, Category Management & Trade Marketing Lead (Germany, Austria & Switzerland), The Kraft Heinz Company
Düsseldorf, Deutschland
Über mich
Energetic and driven professional with over 13 years of experience in integrated marketing, sales and operations activities for significant organizations in Canada and Germany. Self-motivated and collaborative with strong analytical and organizational skills. Industries: FMCG (tobacco & food), Gambling, Parking, Telecommunications. Experienced in interface functions working with sales, marketing, key accounts, logistics, and external vendors, including retail technology experts, merchandising, and agencies. Professional Achievements: Initiated and led the product mix revamp for BCLC’s Lotto Express (lottery distribution in grocery channel), generating double-digit sales lifts of up to 55% across all retail partners. Developed and implemented the first internal online store for marketing and sales tools, materials, and equipment for Philip Morris International.
Werdegang
Berufserfahrung von Tanja Markovic
Bis heute 2 Jahre und 3 Monate, seit Apr. 2022
Category Management & Trade Marketing Lead (Germany, Austria & Switzerland)
The Kraft Heinz Company10 Monate, Jan. 2021 - Okt. 2021
Senior Market Manager
TELUS Communications Inc.
Responsible for the strategic development, planning and execution of go-to-market strategies/campaigns (upsell and churn reduction). Customer analytics, business cases, and research. Program managing new capabilities and launch innovative 1:1 and digital campaigns by building out internet base management programs incl. relevant positioning, targeting and data analysis. Developing initiatives that deliver on a personalized customer experience and drive revenue growth, customer satisfaction, and retention.
2 Jahre und 9 Monate, Mai 2018 - Jan. 2021
Manager Retail Marketing
British Columbia Lottery Corporation (BCLC)
Leading strategic planning for Lottery retail marketing initiatives and overseeing development and execution of partner promotions for all Lottery product brands. Leading development of marketing strategy, creative, and in-market execution for the distribution channel ‘Lotto Express’, including advertising, product marketing, media planning, research, and product management, to expand distribution and maximize revenue. Generated sales lifts of up to 55% across retail partners. Leadership (2 direct reports)
1 Jahr und 9 Monate, Sep. 2016 - Mai 2018
Account Manager
Imperial Parking Canada Corporation (Impark)
Responsible for volume, share, and profit growth within assigned account portfolio. Overseeing budget and contract management, loss prevention, and profit and loss analysis. (Grew revenue by 25% in the first year.) Responsible for client relationship management, including development of operational strategies, market and competitor analysis, pricing strategies, and client proposals and budgets.
1 Jahr und 3 Monate, Jan. 2014 - März 2015
Supervisor Territory Supply
Philip Morris GmbH
Overseeing creation, production, and provision of all marketing/sales tools, ensuring timely implementation of product initiatives (approx. 40 p.a.), including new launches, line extensions, and promotions. Developing and managing internal online store for marketing and sales materials, including control of central warehouse and agencies. Project- related and audit-proof marketing budget management (75 Mio. Euro). Leadership (5 direct reports)
8 Monate, Mai 2013 - Dez. 2013
Supervisor Point of Sale Strategy
Philip Morris GmbH
Overseeing planning, development, and execution of business development activities for Field Sales Force. Project assignment: Commercial Planning Process Mapping. Leadership (4 direct reports)
1 Jahr und 11 Monate, Juni 2011 - Apr. 2013
Analyst Point of Sale Communication
Philip Morris GmbH
Creation and communication of commercial B2B and B2C business plans (Field Sales Force) including brand, product, channel, contract, and consumer related contents, based on overall sales strategy.
1 Jahr und 8 Monate, Okt. 2009 - Mai 2011
Trainee
Philip Morris GmbH
3 Jahre und 1 Monat, Sep. 2006 - Sep. 2009
Apprentice/Student
Philip Morris GmbH
Ausbildung von Tanja Markovic
3 Jahre, Okt. 2006 - Sep. 2009
Business Administration (Industrial Management)
Duale Hochschule Baden-Württemberg (Stuttgart)
Marketing and HR
Sprachen
Deutsch
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Englisch
Fließend
Französisch
Grundlagen
Kroatisch
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