Yeimy Paola Medina Culma

Support the business operation from current clients in Europe. I worked as bridge between the technical and commercial areas in order to fulfil the partner’s request. I created and developed the area reports and analyses.

Leading the setting up of new businesses, marketing research, sales strategies, research of providers and potential clients. Business advisory in terms of culture and doing business in Colombia and Latin America.

Leading the setting up of new businesses, marketing research, sales strategies, research of providers and potential clients. Business advisory in terms of culture and doing business in Colombia and Latin America.

Accountable for leading the marketing strategy of three business units (business to business, government, retail) and implementing the marketing activities to impact the clients in the public and private sector.

Key Account Manager of the international clients, I was in charge of the sales, shipments and orders. I led the tactical planning of the company. Moreover, I conducted market researches for the national and international markets.

I coordinated the communication agencies in order to align the marketing strategy with the promotional materials. Moreover, I had the opportunity to Support the International congress of the European Respiratory society among other international congresses and national events.

I was in charge of leading all the sales and marketing strategies, marketing studies and product analysis. Furthermore, I coordinated quotes, deliveries and international negotiations with suppliers and current clients.

I worked with the company’s sales force in different projects and events; Additionally, I participated in the tactical marketing plan and setting up of marketing activities and budgeting.