alex mamalyha

Responsible for sales and marketing across entire brand portfolio. Putting together marketing strategy and managing marketing team and budget.

Managing marketing team for TA function. Managing Javaday brand, managing team and raising b2b and b2c sales for the event in 1+ mil UAH within 4 month period. Managing agency and developing visual look and feel for the event. Executing Javaday Lviv event, ~95% positive response rate.

Primary objectives include: As part of global marketing team, creation, management and support of the newly formed global marketing team. Internal and external marketing effort planning, execution and cost control. Roll-out of the updated Astound Commerce brand and sub-brands globally.

Primary objectives include: 1. Managing both internal and external marketing effort for the company in Ukraine and Slovakia 2. Marketing planning and communication model development and deployment. ROI assessment. 3. Developing, deploying and ensuring cost efficient operation of each of the communication channels: 4. Launching and ensuring effective internal marketing effort 5. Managing marketing team

Main responsibilities: - CRM system deployment - Marketing communications integration between digital and conventional channels - Digital media planning, KPI's setup and full digital media campaign development and execution - Digital communications department management - E-mail marketing program development and deployment, database build up from scratch - Ongoing management of all online projects for company's brands

Main responsibilities: - Marketing communications integration between digital and conventional (TV/Radio) channels - Digital media planning, KPI's setup and full digital media campaign development and execution - Media buying (Google Adwords/Facebook ads manager), including traffic optimization - Various additional media buying tenders execution and post analysis - Concept development and deployment for company's brands websites and Facebook applications (see project section)

Online strategy and tacticts development and implimintation for company’s brands. Creation of brand identity, development of integrated marketing communication through company’s online resources, social media platforms, banner and contextual ads. Integration with offline marketing channels, namely radio, TV, printed publications and HoReCa.

Main responsibilities: web community development for i.materialise through social networks. Market analysis, content generation, and communication with target audience. Development of promotional materials. Commercial group coordination within Materialise Ukraine. Social network management, marketing research, publications in online and conventional journals and blogs.

Main responsibilities: mission and vision development, Terrasoft CRM system implementation, business processes development and implementation, continuous search and communication with partners. Marketing research, development of corporate website through CMS system, development of promotional materials (including design) and development of communication channels with target audience.

In addition to major in marketing, business development and internationalization program has been completed, which can normally be considered as minor. It is not reflected on diploma because there are no minor degrees in Sweden, however the program is evident on the transcript.

Business Administration, Marketing and Psychology