tayyiba Mehboob

Designed go to market plan for Telenor’s smartphone launch which led to increase in smartphone penetration in base by 2% Led Devices KPIs Project (TVO Modelling) run by Telenor Group for taking strategic decision to improve gross margin by 5% End-to-end management of the Device P&L of worth revenue of 1 Billion Pakistani Rupees through all sales channels (Open Market, Co-launch) and yearly forecast management to maintain Devices gross margin

Managed captain activation as well as retention campaigns for assigned product category, from planning to execution and reporting in order to help deliver our main KPI of available hours which led to increase monthly availability by 10% Managed real time supply and demand balance by designing burn neutral incentive campaigns for captains and managing Peak Factor which brought down monthly burn by 7%

Led Clusters Data Optimization project resulting in 2G Coverage increase by 15% and 3G coverage by 20%. Analyzed customer complaints historical trends and its impact on Net Promoting Score (NPS) and network KPIs(2G & 3G) and led City redesign projects to tune network KPIs and reduce customer complaints by 30%

• Taught Electrical Engineering courses to third and fourth year students