Jorge Mori Huisa

Re-shaped branding, online and offline media strategy, leads management, digital experience, and content marketing, leading a digital transformation on how the Institute communicates with its community. Key Achievements • Surpassed revenue goals, achieving 30% growth, while becoming the fastest-growing educational page in Facebook Peru by implementing a new campaign with +100 digital assets (new web page, video series, and social media events).

Developed a new Go-To-Market to increase sales coverage, to improve revenue management and to reduce counterfeit market, leading the implementation of trade marketing plans by Key Accounts to increase customer demand. Key achievements • Increased sales by 150% YoY with a gross margin increase of 10% in a commoditized category, by implementing a new channel strategy, repositioning price strategy for preferred distributors and increasing governmental sales.

Developed a strategic business plan (market assessment, portfolio definition, Go-to-Market, price strategy, marketing plans). Leading contract negotiations, and delivering consistent results in Sell In/Sell Out/ Distribution/ Mix/ Profitability. Key achievements • Co-led Pharmacy Channel revamp in Mexico, developing a new GTM strategy to include traditional and modern retail, increasing visibility on point of sales and, delivering an effective service model, bringing US$2m in sales.

Co-led the growth of Health Care (OTC) and Home Care (Tissue) categories via product initiatives, market opportunities exploitation, global brands introduction, consumer segmentation projects and agencies management (PR, digital, media).